Today marketers are more focused on the increasing the effectiveness of their campaign as part of direct marketing campaign. The only way the such campaigns are measured is their Open Rate. Apart from selecting right tool, it is also important for the marketers to considered other aspect of marketing campaign.
One of the most important aspect of Direct Marketing Campaign is scheduling of the email delivery. The following are some of the tips :
These are some of tips that I have successfully followed to achieved sometime Open Rate 20-30% as part of my direct marketing campaign management activity. Though the target segments were mostly existing customers but compare to the previous campaigns where I didn't followed the above the open rate was very low.
One of the most important aspect of Direct Marketing Campaign is scheduling of the email delivery. The following are some of the tips :
- Never schedule such campaign on weekend, your email will be part of hundreds of emails that the user receive. Its most likely the user will preferred to read the emails that looks like important from subject line. This may reduce the open rate of email marketing campaign.
- Never schedule such campaign on Monday. The user will already be busy for planning the week ahead so chances of ignoring the email is high.
- Never schedule such campaign at overnight as the user will read the email at morning with others so the point 1 becomes applicable.
- Send an email sometime mid of the week around 12:00 pm - 4:00 pm. As the user is most probably on desk and have already replied to the necessary and important emails. Also the new email popups will ensure the user pays attention to the email.
These are some of tips that I have successfully followed to achieved sometime Open Rate 20-30% as part of my direct marketing campaign management activity. Though the target segments were mostly existing customers but compare to the previous campaigns where I didn't followed the above the open rate was very low.