Using Emails to Build Links

Posted by Kenny Martin

It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous.

In this weeks Whiteboard Friday, Rand shows off some useful and creative tips on how to utilize an email marketing strategy that will help you build links.

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This is actually Thanksgiving Friday in the United States, so I hope you had a wonderful turkey day with your families. And for those of you in other countries, turkey is not the most delicious of birds, but we enjoy it. It's good. We make a little cranberry sauce. We've got a little yams and some sweet potatoes. It's great. It's lots of fun. And, of course, there's football, which is my favorite part.

Building The Implicit Social Graph

Posted by Justin Briggs

Google Plus is Google's latest attempt at building an explicit social graph that they control, but Google has been building out an implicit social graph for quite some time. This graph is still relatively naive compared to the maturity of the link graph, but search engines continue to develop this graph. Since it is already directly influencing rankings, and its value will increase, it’s important to understand how this type of social graph is being built. In this post, I’ll look at some of the methods for building the social graph, as well as looking at explicit vs. implicit social graphs.

3 Simple Steps to Making Money From Any Passion

“Choose a job you love, and you will never have to work a day in your life.” ~Confucius

Editor’s note: This is a guest post by Scott Dinsmore of Live Your Legend.

Is it possible to have your passion also be your core source of income?

We seem to hear more and more stories of people reaching the promised land, but is it really possible for the everyday person? Or are those ‘lucky few’ just that— lucky?

After years of research I have good news for you…

I bet you there’s something you love doing that someone else would be happy to pay you for right this second. I might go as far as saying I’m sure of it.

But let’s start with a question.

Why is it that the people who succeed once, seem to have similar successes on future endeavors? Whether it’s fitness, entrepreneurship, career, relationships, you name it.

SIMPLE WAY TO BE A MILLIONAIRE WITH YOUR LAPTOP

Starting with an internet business suggests that coming into the planet of internet sales and cash creating systems. As new methods and opportunities keep rising each day, it should be quite troublesome to decide on one. however there also are some classic models, that have worked for years, and that most likely can keep operating for years to return. Such classics are nice net business concepts to begin with.

5 Ways to Attract More Prospects

By Sean R Mize

Information business is one serious business especially in the online arena. Did you know that it's now a multi-billion industry? If you're into it, you must know that even though there's a huge demand for different type of information, there's also stiff competition. The problem that you'll surely encounter at one point or another, is not attracting as much prospects as you would want to. Well, you can do this with flying colors by simply following these steps:

5 Steps For an Effective SMS Marketing Campaign

MS marketing is a great way to promote your business but it is not always successful. We share some easy steps with you to ensure that your SMS marketing campaign gives the desired results. Not many of us know that there is an organization named Institute of Practitioners in Advertising which gives some guidelines for sms marketing or mobile advertising to marketers. The guidelines are simple and if followed, can give fantastic results to your campaign. Some of the guidelines are captured here along with other important Mobile Marketing tips.

DEVELOPING A MARKETING STRATEGY

Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. See strategy dynamics.

Email Marketing - 5 Tips For Sending Emails As a Cheap Internet Marketing Method

As far as low cost internet marketing methods that work well go one can find it difficult to look beyond email marketing. It is a widely used technique that brings targeted traffic to websites and sales letters. Emails are also a great way to stay in touch with subscribers, send them out special offers and new information about your products and/or services.
All you basically do is write an email in the form of a brief sales letter or even a simple announcement and send it out to your email mailing list. The hardest part of email marketing is building your email list with people who are interested in what your have to offer them.

Sending Email at the Right Time

Today marketers are more focused on the increasing the effectiveness of their campaign as part of direct marketing campaign. The only way the such campaigns are measured is their Open Rate. Apart from selecting right tool, it is also important for the marketers to considered other aspect of marketing campaign.

One of the most important aspect of Direct Marketing Campaign is scheduling of the email delivery. The following are some of the tips :

1. Never schedule such campaign on weekend, your email will be part of hundreds of emails that the user receive. Its most likely the user will preferred to read the emails that looks like important from subject line. This may reduce the open rate of email marketing campaign.
2. Never schedule such campaign on Monday. The user will already be busy for planning the week ahead so chances of ignoring the email is high.
3. Never schedule such campaign at overnight as the user will read the email at morning with others so the point 1 becomes applicable.
4. Send an email sometime mid of the week around 12:00 pm - 4:00 pm. As the user is most probably on desk and have already replied to the necessary and important emails. Also the new email popups will ensure the user pays attention to the email.

These are some of tips that I have successfully followed to achieved sometime Open Rate 20-30% as part of my direct marketing campaign management activity. Though the target segments were mostly existing customers but compare to the previous campaigns where I didn't followed the above the open rate was very low.

Direct Mail Services - An Effective Advertising Tool

The idea of e-mail promoting has taken on the perception that it's the leading kind of promoting currently available to any business irrespective of size, type or location. Whereas e-mail marketing could offer several advantages on paper, the reality is that this promoting technique is terribly ineffective.

If you take a look at any basic e-mail providing system up to now, they usually incorporate technology that is specifically designed to weed out selling e-mails and immediately move them to an unviewed spam folder. This enables any e-mail user to right away delete any advertisement you issue without viewing, creating e-mail promoting highly ineffective. It is for this reason when you're looking to reach a mass quantity of customers, e-mail selling should be avoided in place of direct mail services.

With direct mail services you will develop the flexibility to reach the customers you were hoping to contact through the e-mail system in a much more effective manner. Direct mail services permit you to market to client directly in their home or business, serving to to avoid any type of filtering that makes the decisions of junk selling on behalf of the consumer.
Most clients can take the time to read a piece of mail that was delivered to them, that greatly increases your odds of customers receiving your message. In addition, the physical form of direct mail services helps your advertising stay in the house longer, making it not as convenient to discard as the delete button in an e-mail program.

The truth is while you'll be able to make an e-mail advertisement flashy and attractive it losses any purpose when it is not seen by consumers. Direct mail services give you with attractive advertising options that will capture the eye of your potential clients. It is important to recognize that one among the main edges of e-mail promoting is that it's free, but when you're taking advantage of the postal discounts offered by several direct mail services you'll be able to have a bigger return on your advertising investment. Postal discounts can provide you with a low price method to reach your intended customers with effective selling techniques that are difficult to ignore.

The aim of advertising is to bring in new and repeat business. Once you utilize an ineffective advertising tool like e-mail promoting, even if it is free, you greatly reduce your chance to increase your businesses consumer traffic. Direct mail services provides you with the most direct and effective form of advertising out there while still saving your business marketing dollars through postal discounts.

To find out a lot regarding the benefits and customers selling impact of direct mail services along with how you'll be able to qualify for postal discounts to save on advertising visit www.outmere.co.uk.